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One year, we gave up 24 weekends to do speaking engagements all over the state of California.

However, I also pulled conversion data. Where were leads coming from that actually converted?

We started tracking our traffic sources for the website for Northwest School of Music

75%

on mobile devices

30%

CTR increase

15%

XYZ increase

VALUABLE LEADS

Referrals and the internet

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One year, we gave up 24 weekends to do speaking engagements all over the state of California. At the end of that year, I pulled data from our CRM to see where leads were tracking from. Indeed, they were coming from our speaking engagements.

However, I also pulled conversion data. Where were leads coming from that actually converted? Well, long story short, we stopped working most weekends the following year with no drop in sales. Come to find out, referrals and the internet were driving the majority of our most valuable leads. Speaking engagements drove leads; they just did not convert.

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wallace corp.
123 123 1234
123 Main St.

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